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Oops! I didn’t expect you to do what I asked…
People will actually do what you ask them. You better be ready.
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The classic tug of war between features and benefits
No one buys your product or service -- no one. They buy the benefits of your product or service. That's a vital distinction.
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Statement of Values
One of the things we are doing for our clients at the In-Depth Marketing component of the Advanced Entrepreneurial Skill Series is getting people to understand the Statement of Values. Richard (my...
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Brilliant Ad Campaign from Australia
Two video examples of well-targeted, brilliant TV ads for Australian tourism.
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